Scientific studies show clear connections between a company’s attitude to service, customer satisfaction and the frequency of further recommendations. The quality of customer service is therefore a key factor in the success of customer satisfaction and loyalty. A customer satisfaction analysis is used to ascertain the current attitude to service, the way in which the service is delivered and whether the quality of the service meets the customer expectations. This analysis is illustrated in 12 prevailing styles of service. Based on a scientifically researched questionnaire the strengths and weaknesses of a customer service performance are determined and their impact on the customers highlighted.